In the past, food and supplement companies have been very private about their ingredients and practices. Moreover, many make health claims that have little to no scientific proof to back them up despite being emblazoned with the marketing phrase “backed by science.”
Not all liposomal supplements are the same – some aren’t even liposomal.
As recently as November 2021, the ASA published a ruling on the marketing of liposomal supplements, following the analysis of a particular brand of “liposomal” Vitamin C. This brand was found to be devoid of any liposomes, despite having been heavily marketed as such since its launch in 2018.
“Because we had not seen conclusive evidence confirming the presence of liposomes in YourZooki’s product, we concluded that the claims “liposomal vitamin C”, and similar claims about the liposomal nature of the product, had not been substantiated and were therefore misleading.”
We already knew this, we’ve been testing competitor liposomal Vitamin C products for the past five years and it is worth going on record to say we have only found one other product on the market which displays characteristics of a true, quality liposomal formula.
Believe it or not, currently, there is no standardisation or specific labelling requirements for liposomal manufacturers, so it can be difficult as a consumer to know what you are actually getting. Asking the right questions and validating these processes with the manufacturer is a good first step in understanding a quality product.
Creating effective liposomal delivery in food supplements is an exact science. The process and technology is complicated and involves intricate steps to ensure proper stability, potency, compatibility and consistency.